Effective Date: July 30th, 2025
Calamores is all about helping parents create meaningful, joy-filled moments. With the new ParentPass, we're making it easier for parents to enjoy business services while feeling supported and appreciated.
We’re inviting businesses like yours to join our ParentPartner Network—a growing community of local, parent-friendly spots that offer exclusive savings to ParentPass holders in return for greater visibility, customer loyalty, and foot traffic.
Today’s parents are navigating intense demands—from balancing work and family to managing rising costs. By offering a simple show-your-pass discount, your business joins a larger movement that supports families, strengthens local connections, and uplifts the community.
Let’s make parenthood a little better, together.
🌟 What’s in It for Your Business?
- Increased Exposure on Calamores.com and in our newsletter
- Targeted Promotion to countless parents looking for places to eat, shop, and unwind
- Community Connection by helping reduce the stress of modern parenting
🎟️ How the ParentPass Works
When a verified Calamores ParentPass holder visits your business and presents their digital ParentPass, you agree to:
- Offer 10% off their bill per visit
- Apply the discount once per visit, per passholder
- Honor the pass with no additional signup, app, or coupon required
🔒 Key Terms
- Discount must be honored only when a valid digital ParentPass is shown
- The ParentPass discount is intended for in-store use only.
- Your business will be listed on the Calamores website while you are active member of the ParentPartner Network.
- Calamores reserves the right to remove a partner from the program if terms are not honored or if the partnership no longer aligns with our mission.
- Businesses may opt out of the ParentPartner program at any time with 30 days’ written notice through the contact form on https://www.calamores.com/about.
📝 How to Join
To become a ParentPartner, fill out the short form. Afterwards, we’ll send you:
- A welcome kit with digital assets (fliers to be posted in your business and marketing materials to promote your involvement)
- Instructions for your staff for recognizing valid ParentPasses
If you have any questions, please contact us.